Renault's Alpine unit gets former Aston Martin, Tesla exec as new chief


Michael van der Sande will be the new chief of the resurrected French sports car brand, taking up the role on March 1.

The former Aston Martin and Tesla executive will lead Alpine in its re-introduction with the world after working as Renault’s head of marketing.

"As of March 1st 2016, Michael van der Sande, SVP, Global Marketing, is appointed Managing Director of Alpine. He reports directly to Thierry Koskas, EVP, Sales and Marketing," said Renault in their statement.

The Dutch national has 25 years of experience working for brands like Harley Davidson, Tesla and Aston Martin. 

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