Maserati achieves its 5th consecutive record year in South Africa, India
Italian luxury car manufacturer Maserati has achieved its 5th consecutive record year in terms of sales across the Middle East, India and Africa (MEIA) region in 2015.
While 2013 saw the launch of the new Maserati Quattroporte and 2014 the launch of the new Ghibli, in 2015 the Trident brand began preparations for the arrival of its next new model in mid-2016.
The MEIA region registered a modest increase on the previous year’s annual sales record.
The strongest growing markets in the region were the newly re-opened India and South Africa, with a growth of 257% and 154% respectively.
The largest markets in terms of sales volume remain the UAE, Saudi Arabia and Kuwait with triple digit figures registered in each market.
With regard to models, the brand’s flagship, the Quattroporte, and the GranCabrio open-top sports car showed the strongest growth with 19 and 25% respectively.
The Maserati Ghibli sports executive sedan continues to be the luxury marque’s best-selling model.
In addition to entering several new markets including India and South Africa, Maserati further developed its network infrastructure with new facilities in Al Khobar/KSA, Sharjah/UAE and Doha/Qatar in 2015.
Maserati is set to unveil its newest addition to the line-up and first ever luxury SUV, the Maserati Levante, at the 2016 Geneva International Motor Show in March.
Umberto Cini, Managing Director of Maserati Middle East, India and Africa, said: “The Levante is undoubtedly the next big milestone in Maserati’s history. Our product portfolio is growing and we have developed in leaps and bounds in terms of quality and reliability, network infrastructure, service offering and customer satisfaction. As an exclusive luxury brand, our sales volume is a drop in the automotive ocean – for the entire region together it is in the low four-digit numbers. But considering that it is 10 times as much as when we first started out in the region in 2006, it’s a phenomenal achievement and a testament to the products and the brand.”