Cadillac Escalade to move for more profitable luxury niche without changing its current structure


In its pursuit to compete with the world’s elite, Cadillac wants to migrate the Escalade upmarket, into the more profitable luxury niche.

In spite of premium rivals using a monocoque chassis, CEO Johan de Nysschen told the Detroit Free Press that it can be done without changing its current structure.

“The Escalade must become more sophisticated and technically advanced, more detail oriented in its interior design and materials. We can do all that with a body-on-frame architecture.”

Click here to read more and also see more photos after the cut:







Source: Carscoops

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