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Bentley opens new showroom in Milan
Exclusive home of Bentley Motors in Italy
Showroom adopts new
Bentley corporate identity
Created with the same
luxurious materials and hand-crafted with the same attention to detail as
See press release after the photos
FEB 19, 2016
/ Milan, 19thFebruary
Motors is celebrating the grand opening of its latest retailer, in Milan,
The all new location in the heart of Milan consists of
a showroom measuring 500 m² and a state-of-the-art workshop and aftersales
centre. Following eight months of construction and substantial investment,
Bentley Milan welcomed more than 300 customers and guests to the new showroom
for the first time yesterday.
Robert Engstler, Regional Director, Bentley
Europe, said at the opening: “This is a great day for Bentley in Italy. With
this new retailer we ensure that our customers have a unique Bentley experience
and we are proud to set a new benchmark in the luxury automotive market here in
Italy. I am glad we took this important step together with our partners at
Being the only Bentley retailer in Italy, Bentley
Milan offers customers the full model range, pre-owned vehicles, as well as
aftersales service and the company’s branded luxury goods.
The showroom opening marks market-entry for the
all-new Bentayga, the fastest, most powerful, most luxurious and most exclusive
SUV in the world.
Ado Fassina, CEO Fassina Group Italy, added: “I am
very proud to represent the most successful automotive luxury brand in the
world. Bentayga launch and luxury market growth fully convinced me to invest in
the completely new Bentley corporate identity. Our main target is to deliver to
Bentley customers the best luxury experience on both, sales and aftersales services.”
The new showroom reflects Bentley’s new global
corporate identity, taking inspiration from the company’s rich history and
combining it with modern-day luxury retailing. It also features a private
personalisation area where customers can choose from the brand’s broad palette
of exterior paints and leather options.
Bentley Milan and the Fassina Group combine in-depth
knowledge of the market with a successful track record of automotive retailing.